Returns Policy & Refunds

Our priority is making sure you, our guests (“Guests”), are happy with our products! That is why we offer a number of options when you’re not completely satisfied with your items – return, exchange or repair (and hemming!).

All returns, exchanges and repairs are handled on a case-by-case basis and ultimately at lululemon’s discretion with the intent of providing the best experience to our Guests. We ask that you treat our teams with respect – any mistreatment of lululemon staff based on the outcome of their decision in relation to our Returns, Refunds and Repairs policy will not be tolerated and their decision is final.

Potential fraud or abuse of this policy, including excessive or unreasonable returns, may result in the rejection of future transactions or returns.

In some circumstances, we may request that additional information be provided, including personal information, for verification purposes. lululemon's practices relating to collection, use, and sharing of such personal information are further detailed in our Privacy Policy.

In the event of conflict between this Returns, Refunds and Repairs Policy and our Terms of Sale, the Terms of Sale shall take precedence.

We totally understand that sometimes you might change your mind about something you’ve bought from us. This is why, subject to these terms, we allow returns in exchange for a full refund within thirty (30) days of the date you received the items from us. It doesn’t matter whether you purchased the product in store or online.

There are some circumstances where we cannot accept a return, so please read the below carefully before buying your items. This does not affect your statutory rights which we’ve set out in our Terms of Sale. Your consumer rights may vary depending where you made your purchase.

If we choose to accept a return and provide a refund beyond 30 days or in the event there’s no proof of purchase, we may, at our discretion, apply your refund to a lululemon gift card or in accordance with applicable local laws.

WHAT ARE THE REQUIREMENTS FOR RETURN?

If you’re looking to return your items to us, we have a few things we need you to know.

Any and all items that you want to return must be:

unwashed and unworn;
have the original hangtags attached;
not be an excluded product (below); and
accompanied by your proof of payment (either your store or e-receipt or confirmation of your guest profile details where we can locate this for you).

Returns must be made within thirty (30) days from the date you receive your order, in accordance with our Terms of Sale.

SO HOW DO I RETURN MY ONLINE ORDER?

We offer a number of different return options for online orders to try and make life easier for our Guests. Please note, we cannot accept exchanges or instore returns for items bought via ESW.

We made the conscious decision to remove packing and returns slips from our orders, so if you want to return your products, you’ll need to generate one.

RETURNING YOUR ITEMS ONLINE:

If you placed your order online, you can return it online. It’s quick and easy. To make an online return, follow these simple steps:

Visit your account or click to START A RETURN HERE.

Enter your order number and email address (FYI – it’s the 10-digit number that you can find in your account, on your order confirmation email or pack slip).

Select the item(s) you wish to return.

Select your preferred returns option from:
Evri (paperless) – this option is currently for UK Guests only;
UPS (printer required);
DHL - this option is for DE Guests only; or
In-store.

RETURNING VIA EVRI (PAPERLESS) – UK ONLY:

No printer required, you simply create a QR code!

Once you’ve selected Evri and followed the above steps, a QR code will then be generated and sent to your email address. You’ll need to find your local Evri store and head there to create the shipping label using the in-store printing service.

You can track your return via the link in your return confirmation email.

UPS (PRINTER REQUIRED):

A pre-paid shipping label and a return receipt will be generated for you to download. You will also be emailed these directly.

Print the shipping label and return receipt. Place your item(s) and the return receipt in the reusable shipping bag or box that your order arrived in. Tape the shipping label to the outside of the package and make sure that the barcode is visible. Head to your nearest UPS Drop location to drop off your returns.

Once your parcel has been scanned by UPS, you can track your return via the link in your return confirmation email.

If you can’t make it to a UPS Drop off location, visit UPS here to schedule a parcel collection and we’ll come and collect it from you.

RETURNING YOUR ONLINE ORDER IN STORE:

You can now return your items to one of our stores in the same country of purchase.

Simply, take the item(s) you wish to return to your local store, and show the educator at the desk the barcode contained in your shipping confirmation for an easy return. You can find your nearest store here.

*We need to let you know that, sadly, we are unable to process returns and refunds in store for items that you’ve bought using Klarna and PayPal.

Also, we can’t accept online returns at any concession or outlet, including but not limited to Brown Thomas, Bicester Village, Cheshire Oaks, Harrods, NK, Outletcity Metzingen, Selfridges and Wertheim Village.

IS THERE ANYTHING I CAN’T RETURN?

There are some items that, sadly, we can’t accept returns for (the “Excluded Products”). We let you know this in our Terms of Sale (which you agree to at the time you buy your products from us) but just to remind you…

The Excluded Products that we cannot accept are:

Headwear
Gift cards
Underwear (where the hygienic liner is no longer intact)
Bodysuits (where the hygienic liner is no longer intact)
Swimwear (where the hygienic liner is no longer intact)
Sale or markdown items (for items bought in store)
Personalised items
Items that have been hemmed or altered

This does not affect your statutory rights. For more information, please see section 12 our Terms of Sale.

DO I HAVE TO PAY TO RETURN MY ITEMS?

We currently offer free returns for all items.

We may look to expand our returns options in the future (and some may come with a small price to pay) however we will let you know at the point of sale and/or return what these costs will be.

Please note, when you’re returning your items to us, we do not refund you for your shipping (subject to your statutory rights). This applies to all shipping methods including but not limited to standard delivery and expedited delivery. We are also not responsible for any costs incurred when you head to one of our stores to exchange or return your items, including but not limited to travel costs and parking charges.

WHERE CAN I RETURN MY ITEMS?

If you bought your items in one of our standalone stores, you can return your items to another standalone store in the same country of purchase.

If you bought your items in one of our shop-in-shops (e.g. Harrods), you need to return your item to a shop-in-shop store. We recommend returning your items to the shop-in-shop store that you made the purchase in.

If you bought your items online, you can return these to any standalone store in the country of purchase.

If you bought your items using Klarna online, you must return these via our online portal. Unfortunately, we cannot accept your return in store.

WHAT IF I BOUGHT MY ITEMS VIA eShopWorld (“ESW”)?

If you bought your items via eShopWorld, you’ll need to set up your return via the ESW platform here. Returned Products must be in new condition with hangtags attached and must be accompanied by the original receipt or invoice. All returned Products are sent at your own risk. Please note, we cannot accept exchanges or instore returns for items bought via ESW.

For more information on ESW’s returns policy and how to return, please see ESW's Terms and Conditions.

WHAT IF I BOUGHT MY ITEMS USING A PROMO CODE?

If you used a promotional code on your order and want to return some, or all, of the items, we will refund you the cost and deduct the proportionate amount of discount from the original value.

Please note that promotional codes are one time use only and cannot be reused in the event you return your items. This also applies in the event that you exchange your items with us in store.

WOULD THERE BE A TIME WHEN I CAN’T RETURN MY ITEMS?

All of the items you’re looking to return are subject to inspection by our educators. If it looks to us as though the item has been worn or washed, then we have the sole right to reject the return.

Also, as we’ve said above, we can’t accept any returns for any Excluded Product or any returns made after thirty (30) days of receipt by you – subject to your statutory rights, or in the event of a quality issue, subject to the requirements set out in our quality promise in Section 3 below.

MY ITEM HAS BEEN PERSONALISED – CAN I STILL RETURN IT?

We do not accept returns on any items that have been personalised (whether bought online or instore). This does not affect your statutory rights.

WHAT PROOF OF PURCHASE IS REQUIRED FOR A RETURN?

Except as noted otherwise, proof of purchase is required for all returns. Proof of purchase is acceptable through the original order’s packing slip, paper or online receipt, delivery confirmation, or your profile purchase history (for lululemon account holders).

WHY CAN’T I SELECT THE ITEMS I WANT TO RETURN ON THE PORTAL?

If you’ve followed all of the steps above and cannot select the items you want to return, it is either because a) it is an Excluded Product or b) more than 30 days have passed since the delivery date. This means that the return is not valid and unfortunately, we cannot accept these.

If you believe there is an error or if you would like to exchange items due to poor quality (see our quality promise to you in Section 3 below), please visit one of our lululemon stores or contact our Guest Education Centre for help.

WHAT HAPPENS IF I STILL SEND YOU MY RETURN AFTER THE RETURNS PERIOD?

If you send your items back to us outside of the returns period, we are still unable to refund you. Therefore, if we have received your items back outside of the returns period, we will credit you via an eGift Card sent to the email address linked to your order.

If you try to return your items in-store after the returns period, we will be unable to assist you and your return will be rejected.

If we receive items that are not related to your original return request, we will send these back to you. Please note, lululemon are not responsible for any items returned not in accordance with this Returns, Refunds and Repairs Policy.

WHAT IF I SEND THE WRONG ITEM OR NON-LULULEMON PRODUT BACK FOR A RETURN?

lululemon is not, and will not be, responsible or liable for the wrong items being sent back to us during a return process. This includes the wrong lululemon item sent back to us from your order, non-lululemon items and/or any personal possessions which may be given or sent to us in addition to the products so please make sure you double-check your return and any pockets for any valuables!

HOW LONG WILL IT TAKE FOR ME TO GET MY REFUND?

Once we receive your return at our warehouse, it normally takes around 5-7 business days to process your refund. We’ll send your refund back to your original payment method.

Please keep in mind that it can often take 3-10 business days for the funds to appear on your statement from the date that we process your return.

WHAT HAPPENS IF I LOSE MY RETURNS SHIPPING LABEL?

We totally understand that sometimes things get lost.

If you need a new returns label, you can get a copy of your label at any time through accessing your returns information via our returns portal here, or find it attached to your return confirmation email.

CAN I RETURN MY ITEMS IN ANOTHER COUNTRY?

Unfortunately, we can’t accept returns in another country from where you purchased the item, but it may be possible for you to exchange your items in one of our stores in another country.

If we are able to accept your exchange in another country, we will need to see a copy of your proof of purchase and exchanges will be at the value of the product in the country where you are doing the return.

I PAID FOR MY PRODUCT IN CASH – DO I GET MY REFUND IN CASH?

We have an obligation to try and prevent fraud – this means that we are only able to offer refunds to your original payment method.

While we accept a number of payment methods, including cash, we also have to be mindful of security, asset protection and our other legal obligations. This means that we reserve the right at our discretion to refuse to accept cash transaction where the value of the cash transaction exceeds:

UK - £2000 (two thousand Great British Pounds);
EU - €2000 (two thousand Euros);
Other markets – the equivalent of €2000 (two thousand Euros) in local currency.

the “Cash Limits”.

We also have the right to restrict or refuse cash purchases over the Cash Limits. In some circumstances, you may be able to pay in cash above the Cash Limits however, this is entirely at our discretion, and you must have a Guest profile with us.

In some cases, we may not have sufficient levels of cash in our stores – we do this to maintain safety for our staff. If you are trying to obtain a refund in cash and we do not have sufficient levels to refund you, we may offer to refund you the balance on to a Gift Card or suggest you split your refund between different stores and/or locations.

CAN I EXCHANGE MY ITEM?

Yes – however, currently we can only support exchanges in one of our stores. If you want to make this change online, you’ll need to return your products and re-purchase them.

Please note – availability of sizes, styles and products varies in each store so it may not be possible to exchange your product. We are not responsible for any costs incurred by you in relation to travelling to/from a store to try and make an exchange.

HOW LONG HAVE I GOT TO EXCHANGE MY ITEMS?

Just like our returns policy, you’ll have 30 days to exchange your items in-store. It is not possible for you to exchange items after 30 days, so make sure you head down to one of our stores before this runs out.

If your product is faulty, we will exchange this for you in accordance with our Terms of Sale.

HOW DO I EXCHANGE MY ITEM?

If you want to swap size, colour or style - please head down to your nearest store with your product. Find out where yours is here.

Any and all items that you want to exchange must be:

unwashed and unworn;
have the original hangtags attached;
not be an Excluded Product; and
accompanied by your proof of payment (either your store or e-receipt).

Our staff will inspect any items you wish to return. If they suspect that the item has been worn or washed, they can reject the exchange at their sole discretion.

IS THERE ANYTHING I CAN’T EXCHANGE?

There are some items that, sadly, we can’t exchange for you. These are the same Excluded Products that we cannot accept returns on, but just to remind you…

The Excluded Product that we can’t accept are:

Headwear
Gift cards
Underwear (where the hygienic liner is no longer intact)
Bodysuits (where the hygienic liner is no longer intact)
Swimwear (where the hygienic liner is no longer intact)
Sale or markdown items (for items bought in store)
Personalised items
Items that have been hemmed or altered

*A quick note to say that this does not affect your statutory rights, as set out in section 12 of our Terms of Sale.

We are also unable to accept exchanges (or refunds) on items bought via EWS platforms.

2.5. CAN I EXCHANGE MY PRODUCT IN A DIFFERENT COUNTRY?

You can exchange the product(s) in a store in a different country to where you bought your product for items of the same value (based on the value in the local currency of the store you are returning it to). Also, where the Store’s local currency differs from the original currency where purchased, you may be required to pay the difference in the cost of the Product(s).

For example, if you’re looking to exchange a pair of align leggings that you bought in Ireland for €98EUR, you’ll only be entitled to an exchange value of £88GBP.

WHAT IS YOUR QUALITY PROMISE?

Quality is the heart of who we are. Quality shows up in our people, our conversations and of course, our product. If our product doesn’t perform for you as intended we will work with you to make it right (“Quality Promise”).

This Quality Promise is a limited guarantee as set out in our Terms of Sale. This does not affect your statutory rights.

WHO DOES THE QUALITY PROMISE APPLY TO?

From 1 October 2024, if you have a Guest profile with us, we will replace any item that doesn’t perform as intended within one (1) year of purchase, subject to the following conditions:

All Quality Promise returns are handled on a case-by-case basis (so we need to let you know that there is a chance we can’t replace it for you);
You must provide us with proof of purchase and have a guest profile with us when bringing your item to us to return under the Quality Promise; and
Our Quality Promise does not apply to items impacted by ordinary wear and tear, personal preference, misuse or accidents.

We build products to last, and we stand behind our quality. If you have an item that you want us to look at, fill out this form or stop by your local store.

WHAT IF THE VALUE OF MY PRODUCT IS LESS THAN A REPLACEMENT UNDER THE QUALITY PROMISE?

Where possible, we will replace your product like-for-like (based on current seasonal availability).

In the event that a like-for-like product is not available, we will find the closest available fabric or purpose product to your product.

Unfortunately, we are unable to replace your product with an entirely different style or item. Products will only be replaced like-for-like so far as possible.

WHEN DOES THE QUALITY PROMISE APPLY VS WHEN DO MY STATUTORY RIGHTS APPLY?

We have created our quality promise because we care about our guests and your experience with us and our products. Our quality promise provides you with the right to repair or replace your product based on a quality issue. We are entitled to revoke or alter our quality promise at any time.

Your statutory rights apply regardless of our quality promise. However, these are subject to limitations. For example, if you state that the product is faulty 12 months or more after purchase, you are required prove that there was a fault with the product when you bought – if you do so, you will still be entitled to a repair, refund or replacement. To find out more about your statutory rights, please see our Terms of Sale.

We now offer to our store Guests a new repair service on lululemon products in partnership with United Repair Centre.

The repairs service is currently available in: Germany, Netherlands, Spain, France, Ireland, Sweden and UK. You can find your closest store here.

1.1. WHAT IS REPAIRS SERVICE?

At lululemon, our styles are designed for every sprint, stretch, squat, and stroll, not the back of your wardrobe. That's why we've launched our brand-new repairs service—because our clothes are made to keep you moving.

1.2. HOW MUCH DOES IT COST?

Nada. Nothing. Zilch. Our repairs service is fully complimentary.

1.3. HOW DOES IT WORK?

Using the repairs service is as simple as shopping in-store with us!

All you need to do is…

Take the lululemon item you'd like repaired and your proof of purchase (store or e-receipt or confirm your guest profile details) to any of our applicable stores.
Answer a few quick questions – this is so we can find out what you want to be fixed.
We'll send it off for our experts to work their magic.
Collect your item from the store you dropped it off at - just like new.
Get back to enjoying your favourite gear.

1.4. WHO CARRIES OUT THE REPAIR?

We've partnered with United Repair Centre — a high-quality clothing repair service, who work to extend the life cycle of clothing, creating a positive environmental impact. At the same time, they create local employment opportunities by providing training and employment opportunities to newcomers with refugee backgrounds, young adults, and other job seekers with a distance to the labour market.

1.5. WHAT CAN BE REPAIRED?

Whilst we’d love to help everyone, we only carry out repairs on lululemon items that you bought directly from us or via one of our authorised partners (e.g. Zalando).

Good news is the following issues can be repaired:

· unravelled stitching;

· missing buttons;

· issues with bonding; and

· broken clasps, straps, and zips.

Unfortunately, we cannot repair underwear, footwear, water bottles, swimwear, or any holes or piling in fabric. We’re also unable to repair any tears to the fabric that aren’t along the seams.

1.6. WHAT IF IT CAN’T BE REPAIRED?

If repairs aren’t possible, please visit your local store to see what solution is possible!

1.7. HOW LONG DOES IT TAKE?

From start to finish, the repair process should take no more than 14 working days. In certain circumstances, delays may occur outside of our control.

Please discuss with our educators in store to find out a more accurate repair timeframe.

1.8. WHAT HAPPENS IF THE ITEM BREAKS AGAIN?

We will carry out a second complimentary repair, if you would like us to.

1.9. IS THERE A LIMIT ON HOW MANY TIMES I CAN GET MY ITEM REPAIRED?

There is no limit on how many times you can get your beloved items repaired. If our store staff notice a pattern in the issues you’re facing, they might offer an alternative solution. Please note, this is entirely at lululemon’s discretion, and we are under no obligation to continue offering complementary repairs or a replacement.

1.10. CAN YOU POST MY ITEMS BACK TO ME ONCE ITS REPAIRED?

Unfortunately, we are unable to post your items back to you once they’ve been repaired or altered. You will be responsible for collecting these items from the store you dropped them off at.

1.11. WHAT HAPPENS IF AN ITEM IS LOST?

If anything happens to the item once you leave it with us, we will ensure it is replaced with a like for like product.

1.12. WHAT IF I ACCIDENTALLY HAND OVER MORE THAN YOU WERE EXPECTING?

lululemon is not, and will not be, responsible or liable for any personal possessions which may be given or sent to us in addition to the products being repaired so, please make sure you double-check your pockets for any valuables!

1.13. WHAT PERSONAL DATA DOES LULULEMON NEED FROM ME?

In order to carry out your repair and keep you updated on its progress, we may have to take some personal details from you. These details will be no more than what is required to provide you with the service—and your data will always be collected and processed in accordance with our Privacy Policy, which can be found here.

We may also share limited, anonymised information with United Repair Centre, solely for the purpose of processing your repair.

Whilst we try to create styles and products that suit all body types, sometimes you might want your product altered to fit exactly how you want it to!

Your gear should never get in the way and that’s why we offer complimentary hemming on pants at all of our stores — no tags or receipt required.

In some of our stores, we may also offer hemming on tops, however this is subject to change from time to time (please check with your local store for confirmation prior to bringing your top to us).

Unfortunately, we can only provide hemming on pants that don’t have a cuff or a split. We’re also unable to provide any other types of alterations meaning we cannot, for example, taper, shorten sleeves, extend or reduce bra straps.

1.1. HOW DOES HEMMING WORK?

Our hemming service is quick and easy for you to use – just follow the steps below to get your product to be the perfect fit…

Find your local store, speak to one of our friendly educators and let them know you want your item hemmed.
Put on your pants or top and (once ready) show our educators exactly what you want hemmed.
An educator will then pin the hem exactly where you want it for your desired length.
We’ll send the items to our tailors who will hem them.
Your item(s) should be ready for pick-up within a week from the store you visited – head back to one of our stores on the date you have been told that the item will be ready by.

FYI – if you’re unable to collect on the exact date that your product will be ready, you will be able to collect this within one (1) week of the collection date.

Please note, actual turnaround times may differ depending on the individual location and the time of year, so please ask your store for more details for more specific timeframes.

1.2. EXTRA TIPS TO MAKE YOUR EXPERIENCE… SEAMLESS

Make sure the item(s) you want to get hemmed are clean, in their original state, and not altered. If your item(s) are not clean or do not meet quality standards, we may refuse service.

For pants, bring in the shoes you plan to wear so we can get the hem length just right. Our fabrics are four-way stretch, so it is important that you move in our pants before you have them hemmed – this makes sure that they won’t be hemmed too short and ride up!

We may not be able to hem products with special features like cuffs and thumbholes, or pants with zippers, buttons, and drawcords.

Bring your hemming receipt when you pick up your goods. If you’re asking someone else to collect them for you, please provide them with your receipt - without this, you/they will be unable to collect. Please note we are not liable for any loss of damage caused to the goods once we have given them back to you or anyone collecting them on your behalf.

5.3. CAN I RETURN MY ITEMS ONCE I’VE HAD THEM HEMMED?

Unfortunately, as the item has been adapted to your specific length, we’re unable to accept refunds or exchanges on hemmed product.

1.1. WHO DOES THIS RETURNS, REFUNDS AND REPAIRS POLICY APPLY TO?

This policy applies to any of our Guests shopping with us on one of our websites or in one of our stores in the EEA region.

1.2. FAIR USE

If we suspect activity that may be fraudulent or goes against this policy/our Terms of Sale (including suspicious activity on your account) we may take action to prevent this (“Suspicious Activity”). Action could include (but is not limited to), blocking your account, suspending your account or refund and/or blocking any known associated account.

We consider Suspicious Activity to include, but not be limited to: claims that you didn’t receive your order, claims that your order or individual items are missing, your missing items are later returned, your return has gone missing, where we think you’re wearing your items (for longer periods than to try them on) and returning these, where you return items that aren’t made or sold by us and/or high volumes of orders and returns.

We appreciate it can be unsettling when your account is suspended or blocked but we sometimes need to do this to ensure that we’re protecting our business and our brand. If you need to make a legitimate return to us and you cannot access your account, please reach out to our team who will try to assist you.

Just to make you aware, we reserve the right to take legal action against you if we do consider you to be involved in Suspicious Activity e.g. if you return items not related to your original order.

1.3. WHAT IF YOU CHANGE YOUR POLICY?

Lululemon may update this Returns, Refunds and Repairs Policy from time to time. If we make any material changes (e.g. things that will have a significant impact on you or your rights) to these terms, then we will let you know.

Enjoy extended holiday returns with us! Purchases made between November 1st and December 23rd are eligible for returns until January 23rd, giving you extra peace of mind during the holiday season.

LAST UPDATED: 30 August 2024

YOUR PRIVACY : OVERVIEW

If you are a consumer in the United Kingdom (“UK”), European Economic Area ("EEA") or Switzerland, this privacy policy ("Privacy Policy") explains how we process, disclose, and retain your personal data when you shop in our stores, access or use our websites, mobile applications and any other applications, products, or services that display this Privacy Policy (collectively, the “Services”). lululemon athletica UK Ltd, located at Mezzanine Level, Eighty Strand, London, WC2R 0DT, and our corporate affiliates and subsidiaries, including lululemon athletica inc., lululemon UK ltd.lululemon usa inc. and lululemonathletica canada inc. (collectively, "lululemon," "we," or "us") are the data controllers for the personal data we process about you.

Please read this Privacy Policy to make sure you understand how we process your personal data and the choices you have with respect to such processing. Please note we provide different or additional privacy notices in connection with certain activities, programs, offerings to clarify or supplement our privacy practices in greater detail. For example, this privacy policy is limited to customers within the EEA, UK, and Switzerland. Our privacy practices are subject to applicable laws in the places in which we operate, which means we engage in the practices described in this notice in a particular country or region only as permitted under the laws of such jurisdictions. For more information about our privacy practices in other jurisdictions, please refer to the privacy policy for the jurisdiction, available in our stores or posted on
website for that jurisdiction.

REVISIONS TO THIS PRIVACY POLICY

lululemon reserves the right to change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. If we make material changes to this Privacy Policy, we will provide you with additional notice (such as adding a statement to our websites’ homepages or sending you a notification).

CONTENTS

• COLLECTION OF PERSONAL DATA
• DISCLOSURE OF PERSONAL DATA
• RETENTION OF DATA
• DATA SHARING, ADS, & COMMUNICATION OPT-OUTS
• ADVERTISING AND ANALYTICS SERVICES PROVIDED BY OTHERS
• RETENTION OF PERSONAL DATA
• CHILDREN’S PRIVACY
• THIRD PARTY SITES
• YOUR CHOICES
• ADDITIONAL INFORMATION FOR AMBASSADORS
• CONTACT US

COLLECTION OF PERSONAL DATA

In this Privacy Policy, "personal data" means any informa`on relating to an identified or identifiable natural person (“Data Subject”). A Data Subject is defined as an identifiable natural person is one who can be identified, directly or indirectly, in par`cular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”. The types of personal data we collect about you depend on your interactions with us and are described in more detail below. Please note, while our website is designed for a general audience, we will not knowingly collect data from any children under the age of 13 or sell products to children. If you are aged 13 or under, you are not permitted to use our Site or submit any data to us. If you are a parent or legal guardian and you believe that your child has provided us with personal data without your consent, please contact us at [email protected]

If you do not wish for us to process your personal data in accordance with this Privacy Policy, you have the right to object to processing. Please see “KNOWING YOUR RIGHTS” below.

WAYS THAT WE COLLECT PERSONAL DATA:

We want to ensure that we build an open and trustworthy relationship with all of our Guests, which is why we will only ever process your personal information if we have a lawful basis to do so. The lawful bases we rely on include the following:

• Contract or Services Fulfillment – where we need to process your personal data to fulfil a contractual arrangement or provide you the services that we have agreed with you.
• Consent – where you’ve provided explicit permission for us to process your personal data for a particular purpose.
• Legitimate Interests – where we rely on our interests as a reason to process your information, which we generally do so to provide you with the best Guest experience, products and services in the most appropriate way.
• Legal Obligation – where we have a legal or statutory obligation that requires us to process your personal data i.e. to investigate fraud or to notify you of certain things.

TYPES OF PERSONAL DATA THAT WE COLLECT:

• Full name;		• Payment card details
• Email address		• Hobbies
• Phone number		• Social media handle
• Post address		• Social media account details
• Billing address		• Order number
• Date of birth		• Purchase history
• Your preferences – such as style, size and colour of product

We may use any and all of the above types of personal data (above) for the reasons set out below. The above types of data may also be shared in accordance with the “DISCLOSURE OF PERSONAL DATA” section below.

WHAT, HOW AND WHY WE COLLECT YOUR PERSONAL DATA:

OUR WEBSITE AND YOUR PERSONAL DATA
What we do and how we do it	Why we do it	Why we need to do it
When you place an order – we need to collect some data from you as part of the ordering process.	To enable us to deliver product to you and provide other guest Services to you.	We need certain detail in order to deliver product to you and fulfil our contractual obligations to you.
Your account – we need to collect some of your personal data to allow you to shop with us and create and account.	For you to set up an account with us, we need to collect profile data to do this.	There is no obligation to set up an account with us and it will always be done with your consent. We may also use your account details as part of ensuring the successful delivery of products and services to you and to fulfil our contractual obligations.
Proof of identity – we need to check who you are.	There might be a situation where we need to check who you are, e.g. when we need to confirm you’re a student to get student discount or to confirm it was you that placed an order.	To deliver the Services and products to you, we see this as a contractual obligation to you.
Browsing behaviour – we try to personalize your browsing experience with us .	This means we can get the products that we think you’ll love to you faster.	It is important for us to continue looking at how we can improve and make your experience with us more enjoyable – it’s in your and our legitimate interests.
Site navigations – we know our site best and we want to make sure you’re getting to the right pages to get the product you want. We use your data to analyse your movements across our site and to send you to the right place.	We want you to get the products that you want as quickly as possible.	It is important to us that you get the most seamless shopping experience that you can with us – it is in our legitimate interest and yours (as you can see the product you want).
Guest improvement – we may need to use information about you to improve product, services and customer experience. This might include working with trusted third parties to develop new content, products or services.	We want to ensure we’re showing and promoting the most relevant products to all of our Guests.	It is important for us to continue looking at how we can improve and make your experience with us more enjoyable – it’s in your and our legitimate interests.
Important updates and service messaging – we might need to contact you to let you know about account and/or service updates, i.e. to let you know there has been updates to our T&Cs.	We need to keep you informed or any changes to our Services or any of our other contractual terms that we made with you.	To deliver the Services and products to you, we see this as a contractual obligation to you.
YOUR BODY SIZE AND SHAPE (IF YOU CHOOSE TO TELL US THIS – WHICH WILL ALWAYS BE WITH YOUR CONSENT)
What we do and how we do it	Why we do it	Why we need to do it
Product recommendations – we might use a third party to help make recommendations about product, including sizing recommendations.	To try and ensure that you order the right size, fit and type of product, we sometimes use information provided by and to third parties to help improve our products and services.	Our sizing tools are run by third parties in accordance with their own privacy policy. Use is an optional part of the purchase process so it done only with your consent. Our use of other third party tools helps us to provide you with information about products you might like in accordance with your and our legitimate interests.
Product selection quiz – we might use a third party to provide you with a quiz which, when answered, allows us to recommend the best product for what you want and need.	We know our product best, and we want to help you navigate what would be best for you based on your preferences!	It is important for us to show you things we think you will like and tailor these to your needs. It is also important for us to know your preferences so that we can make it the best possible Guest experience – it is in our legitimate interest to provide you with the best service we can. Participation is always with your consent.
YOUR ORDER AND PAYMENT INFORMATION
What we do and how we do it	Why we do it	Why we need to do it
Take payment and give refunds – we collect transaction information related to the use of our services or your purchases with us. This includes delivery information, amount charged, payment method, credit card information, billing, or shipping information.	When you place and order with us, we work with third-party payment processors to collect and process your payment information. We also need this information to process any refunds that you request from us.	To ensure the successful delivery of services and products to you as part of our contractual obligation to you.
Delivery of your Order and delivery updates – we need to know who you are and where you live to send you your products. We share your personal information with third party shipping providers who deliver the products to you on our behalf.	If we don’t know where you live, we can’t send you the product.	To ensure the successful delivery of services and products to you as part of our contractual obligation to you.
Financial records – we need to keep a record of any financial transactions you make with us.	We need to know what you have paid for (which is useful for us to deal with issues like returns in the right way) and to protect ourselves from fraud.	We have a legal obligation to do this, for example, under Anti-Money Laundering rules.
Purchase analytics – we may analyse how frequently you shop with us, what you have bought, searched for, returned and kept to wear as this helps us to understand what you like.	We need this information to understand how we can keep making the products you love and why you keep coming back for more.	It is important for us to know your preferences so that we can make it the best possible Guest experience – it is in our legitimate interest to provide you with the best service we can.
YOUR CONTACT HISTORY WITH US
What we do and how we do it	Why we do it	Why we need to do it
Guest Support – when we need to provide support to you as our Guest, we may need to collect certain data (including order number and purchase history). Sometimes, we’ll record our calls with you too.	When you contact our Guest Education Centre, we want to be able to respond to your concern in the right and most relevant way to you.	To ensure the successful delivery of services and products to you as part of our contractual obligation to you. We may also need to take steps as part of our legal obligation to protect our educators.
Complaints – when you make a complaint and/or raising a legal concern, we need to collect and use your data to respond to it.	We want to respond to your concerns as quickly and in the best way as we possibly can. We also want to use your concerns to improve the services and support that we provide to you and other Guests.	To provide you with the opportunity to raise an issue and respond to it, we see this as a contractual obligation to you. We also have a legal obligation to do this and it's important for us to do as a business.
Your data rights – when you submit a request that relates to your rights under data protection laws, we need to use your information to respond.	You have rights under data protection laws (which we’ve set out below under this Privacy Policy) which we need to respect and adhere to.	We have a legal obligation to do this under EU and UK GPDR and it's important for us to do as a business.
PURCHASE HISTORY AND SAVED ITEMS IN YOUR BASKET
What we do and how we do it	Why we do it	Why we need to do it
“Back in Stock” emails – we may send you an email to let you know that the product you’re keeping an eye on is back in stock.	We need to let you know when the product you want is back in stock for you to purchase.	Chances are, you’re keen to get your hands on something that we’re currently out of stock of and you want us to tell you when its back, so this will be done with your consent.
“Left in Basket” emails - we may send you an email to let you know that you’ve forgotten about something in your basket that you might still want to buy.	We want to remind you of the products that you put in your basket in case you want to buy them (but got distracted).	Chances are, you’re keen to get your hands on something but for some reason at the time decided not to click buy, so this is in your and our legitimate interest.
Returns – we want to ensure that we handle returns in accordance with our T&Cs and provide customer service and support.	We need to ensure we can contact you to assist and receive any products that you want to return back to us.	To ensure the successful delivery of services and products to you as part of our contractual obligation to you.
Shopping history – we might analyse what you have bought, searched for, or returned.	This helps us to truly understand what you like as a Guest and consider what products our Guests collectively love the most.	It is important for us to show you things we think you will like – it’s in your and our legitimate interests.
Personalising your shopping experience – we try to provide recommendations based on your style, budget and personal preference by analysing your order history.	We do this so that we can ensure that we are giving you what you want and provide you with the best possible Guest experience.	It is important for us to show you things we think you will like – it’s in your and our legitimate interests.
Affiliate links – we may use your personal data to match your orders to links from affiliates who connected you to us, or when they were promoting a product when you clicked on their site. We share purchase history with them too so that they can track when they’ve successfully sent you to us.	Sometimes we need help from our friends to connect you with us – we use a number of third parties who promote our products on their sites.	It's important to us that word gets out how great our products are – which can include through affiliates and other sources – its in our legitimate interests.
INFORMATION ABOUT YOUR PHONE, LAPTOP, AND HOW YOU USE OUR WEBSITE (AND ANY APPS)
What we do and how we do it	Why we do it	Why we need to do it
Remembering you – we might use your personal information to identify you when you visit our website.	We keep track of who you are because we believe, if we can remember you, we can give you the best possible experience when you come back to visit again.	It is important that provide you with the best possible online experience. It’s in your and our legitimate interests.
Default settings – we are always trying to improve our website and we might set default options for you (such as language and currency).	This is to make it easier for you to use and navigate our website and to get your hands on those lululemon products that you want!	It is important that provide you with the best possible online experience. It’s in your and our legitimate interests.
Perpetual login – we want to provide you with the opportunity to stay logged in without having to sign in each time.	We want your user journey to be as seamless and efficient as possible (and who can actually remember those incredibly long passwords!) so we may offer you the option to stay logged in (you can always change your mind and revoke this setting).	It is important that we provide you with the best possible online experience. It’s in your and our legitimate interests.
Product info – we might send you information about our products and services (including ones you haven’t bought…yet).	We want to make sure you stay informed about all of our products and services – including those that are new and exciting.	It is important for us to show you things we think you will like – it’s in your and our legitimate interests. In some cases, we may provide direct marketing with your consent.
Web ads – we might show you lululemon adverts as you browse the web.	We use your cookies to provide you with content, even when you’re not on our site. This is done in accordance with our Cookies Policy where we collect your consent.	It is important for us to show you things we think you will like – it’s in your and our legitimate interests. We also obtain your express consent to our Cookies Policy.
Third party collection – We may use a third party service provider to collect data on our behalf across the internet and sometimes our website.	We love to know what you’re saying about us on other sites (and not just to us!). Also, it’s really helpful for us to know how we compare to other brands and your experience with them.	It is important for us to continue looking at how we can improve – it’s in your and our legitimate interests.
Guest behaviours – we may monitor and analyse your behaviour when you’re on our website.	We want to see what you’re buying, when you’re buying it and why you might leave something in your cart!	It is important for us to continue looking at how we can improve – it’s in your and our legitimate interests.
MARKETING
What we do and how we do it	Why we do it	Why we need to do it
Marketing – when you contact us through any channel (including online, in-store), we’ll ask you whether you want to opt in or out of marketing communications. If you do opt-in, we record this on your Guest profile. These marketing communications may contain tracking pixels that help us monitor how you’ve interacted with that particular communication.	If you’ve opted in to receive our marketing, we’ll use your personal data to tell you about lululemon products, promotions, competitions and offers that we think you might be interested in. These notifications will be sent to you online (i.e. by email, by social media, search engine as banners, push notifications or adverts).	We will only send marketing communications to you with your consent; and you can opt out at any time. It may also be legitimate for us to send marketing communications to you when you have expressed an interest in our goods or services.
Text marketing - When you connect with us (online, in-store, at an event), we might ask you to if you want to receive texts from us. We use a trusted third party to do this for us and they will store the information that you provide (inc. your number) and be able to track when you read a text message.	If you’ve opted in to receive our marketing, we’ll use your personal data to tell you about lululemon products, promotions, competitions and offers that we think you might be interested in! We might even use the information that we’ve automatically collected from your use of our site to tailor our texts to you.	We will only send marketing communications to you with your consent; and you can opt out at any time. It may also be legitimate for us to send marketing communications to you when you have expressed an interest in our goods or services.
Adverts – we may show you, or share your personal data with a third party to show you, banner adverts of our products on social media platforms.	We share your information with the third parties because they have the capabilities to notify you of things we think you’ll be interested in via social media feeds.	It is important for us to show you things we think you will like – it’s in your and our legitimate interests.
INFORMATION FROM SOCIAL MEDIA OR OTHER ACCOUNTS YOU LINK TO US
What we do and how we do it	Why we do it	Why we need to do it
Linked accounts – we may allow you to use your Social Media accounts to login to our site, simply and easily without having to create a specific account. For us to do this, it involves sharing your personal data linked to that account with us.	We want to make things as easy and seamless for you as possible because we know you can’t wait to get your hands on our products.	It is important for us to continue looking at how we can improve and make your experience with us more enjoyable – it’s in your and our legitimate interests.
Information sharing – we might use your personal data to analyse how you like to and how you might want to share your lululemon products (and your thoughts on them) with your friends.	We want to know how we can make shouting about our amazing products easier for you and its good to know how you prefer to do this and where.	It is important for us to continue looking at how we can improve and make your experience with us more enjoyable – it’s in your and our legitimate interests. Ultimately, it’s up to you if you want to share this with us.
When you tag us – we may want to analyse your social media profile and connect it with your Guest profile.	We want to ensure we’re staying in the know about what you think, what you’re wearing and how you like to connect with us.	It is important for us to continue looking at how we can improve and make your experience with us enjoyable – it’s in your and our legitimate interests.
COMMENTS YOU POST ABOUT LULULEMON, TAGGING US OR POSTING PHOTOS AND VIDEOS ON OUR SOCIAL MEDIA PAGES
What we do and how we do it	Why we do it	Why we need to do it
Monitor our Guests views or opinions – we might respond, repost or reach out to you privately about something you’ve written on a public platform.	We may respond to you or react to something you’ve posted on a public platform, particularly if you are unhappy or if it’s something we can improve.	It is important for us to know how you feel about us – it’s in your and our legitimate interests. We also want to make sure we’re keeping a safe environment for all.
Social tags - If you tag lululemon or post to our pages, we may use your photo and/or video (with or without sound), on our site or Social Media pages.	We want to be able to shout about and share all of the looks our Guests are wearing!	It is important for us to continue looking at how we can improve and make your experience with us more enjoyable – it’s in your and our legitimate interests. Ultimately, it’s up to you if you tag us in your posts.
Fraud investigations - we use public sources of information to help us investigate fraudulent activity.	We need to ensure we’re preventing, checking, and investigating fraud against you or lululemon.	It’s not ideal, but it is in our legitimate interest to protect you and us, our services and stop any potentially fraudulent activity. Also, we have a legal obligation under Anti Money Laundering Regulations in the UK & EU to do this too.
SURVEYS, FEEDBACK, COMPETITIONS & EVENTS
What we do and how we do it	Why we do it	Why we need to do it
Asking for feedback & reviews – we reach out to you to get your feedback. We may also invite you to leave a review on the items that you have bought from us as we love to hear from you (good or bad!).	We ask for feedback from our Guests on the products, how you’re enjoying them and how you feel we are doing as a brand. Sometimes, we use a third party to do this and your data will be shared with them when we do so.	For consumer insight surveys, it’s your choice if you want to provide us with feedback (which we love to hear!) so this will be done with your consent. For other kinds of feedback such as our customer service surveys, product reviews, or feedback requests, it's in both of our legitimate interests for us to send you these so that we can improve our services and products for you.
Refer a friend - We use a third-party provider to allow you to participate in our refer a friend programme, should you wish to do so.	We want to give you the opportunity to benefit from offers and promotions as a result of you helping to grow our community here at lululemon.	Your data, and your friend’s data, will be processed in line with the third party’s privacy policy, which we will highlight to you at the time of making your referral.
Competition – we may contact you to let you know we’re running a competition or prize draw.	We want all of our Guests to have the opportunity to take part in our competitions.	If you opted in to receive marketing, we’re doing this with your consent.
Competition – we will contact you via the method set out in the relevant Terms and Conditions if you have been selected as a winner.	We need to let you know if you do/don’t meet the eligibility criteria and ultimately if you win – and you’ll definitely want to know too!	If you chose to take part in a competition/prize draw, we treat this as an important contractual commitment to you.
Discount codes and promotional offerings – we may send you a discount code to use when you next shop with us.	We want to ensure we give back to our Guests.	We share these with you so that you can enjoy the perks of being a valued Guest and to say thanks. We’ll only do this with your consent.
Managing attendance at events - we need to contact you in relation to events.	So that you can attend one of our amazing events we have invited you to and administer the event coordination, such as event communications.	To deliver the services and to provide you with the opportunity to attend events, we see this as a contractual obligation to you in accordance with the terms and conditions of the event.
IN-STORE
What we do and how we do it	Why we do it	Why we need to do it
CCTV – our lululemon stores all operate CCTV which may capture you in the footage.	This means we can ensure the safety of both Guests and Educators who are on our premises. We may also use the CCTV for market research purposes so we can make sure our stores are set out as nicely as possible for you to enjoy your experience while you’re with us!	We have a legal obligation to keep our Guest Educators safe and ensure a secure working environment. It's also in our interests to keep Guests safe too! If and when we use CCTV for market research, this is in our best interests to ensure we’re giving our Guests the best experience we can.
Processing payment at the till – we may ask you for information to provide you with e-receipt or to assist in completing the transaction.	We need this information to be able to send you a paperless receipt (and in turn do our bit to help the environment!). This will allow you to keep all of your bills in one place and not worry about losing the receipt.	You are under no obligation to receive a paperless receipt, so this will be with your consent.
Event imagery – we might use video recordings, photographic images, recordings of live events/webinars or other online events (including both images and sound) on our Site or Social Media.	We want to shout about the fun events we get to run and be a part of! We may take, use and publish imagery on our social media pages or communication channels.	We’ll only do this with your consent.
In-store WiFi – We have WiFi access points in some of our stores to keep you online even while shopping with us! We receive aggregate reports regarding store traffic that relies in part of information collected from the WiFi access points to track traffic patterns in our stores.	Where such technology is used, we will provide a prominent notice at the location. If you wish to exclude your device from such in-store mobile analytics, you can opt out at any time by turning off WiFi on your device.	We’ll only do this with your consent.

DISCLOSURE OF PERSONAL DATA

lululemon does not sell your personal data to any third party. We do, however, share personal data with a select number of trusted third parties to enable us to provide you with our products and services, to send marketing information and to improve our business (for both you and us) for the purposes described below.

WHO WE SHARE IT WITH	WHY WE’RE SHARING IT
Affiliates and Subsidiaries	We disclose your personal data with our holding company, subsidiaries, and affiliates, including lululemon athletica inc. lululemon usa inc. and lululemon athletica canada inc., for the purposes described in the “WAYS WE COLLECT YOUR PERSONAL DATA” section above.
Service Providers	We disclose personal data with third parties or individuals we hire or work with that perform services on our behalf, including customer support, web hosting, information technology, payment processing, financing, product fulfilment, fraud control, marketing and database management, direct mail and email distribution, events, contest, sweepstakes and promotion administration, music integration, extended warranty services, and advertising and analytics services. These service providers have access to personal data needed to perform their services but may not use it for other purposes. Since our service providers are located around the world, please note that these disclosures involve cross-border transfers of your personal data as described in the “International Data Transfers” section below.
In Connection with Corporate Transactions	Personal data may be disclosed or transferred as part of, or during negotiations of any purchase, sale, lease, merger, amalgamation, or any other type of acquisition, disposal, securitisation or financing involving lululemon.
Professional Advisors	We disclose personal data with our legal, financial, insurance, and other advisors in connection with the kinds of corporate transactions described above or in connection with the management of all or part of lululemon’s business or operations.
Law Enforcement Authorities and Individuals Involved in Legal Proceedings	We disclose personal data when we believe doing so is reasonably necessary to comply with applicable law or legal process (including an enforceable request from authorities), to respond to claims (including inquiries by you in connection with your purchases from lululemon), enforce or apply our Terms of Use or to protect the rights, property, or personal safety of lululemon, our users, employees, the public, or others.
Other Users of the Services or the Public	When you use lululemon Studio, we may display your username such that other users may see your username and contact you. For example, if you choose to add other users as friends or participate in face-offs, your video, profile data, and fitness and performance data may be visible to these other users and the other users may be able to comment on your workouts (with the comments becoming part of your lululemon Studio profile). Also, if you choose to activate the camera on your MIRROR device during a workout, other users may be able to see your video while the workout is occurring or during future, on-demand versions of the workout. We do not control how other users or third parties use any personal data that you make available to them. Please be aware that any information you post publicly can be cached, copied, screen captured, or stored elsewhere by others (e.g., search engines) before you have a chance to edit or remove it.
With Your Consent or at Your Direction	We disclose personal data, such as profile data and communications data with third parties when we have your consent or direction to do so. For example, if you decide to participate in certain interactive areas or features of our events or Services, such as creating a public profile and posting your goals, you consent to the disclosure of this information to other users of our Services. We may also disclose your personal data with third parties, such as personal trainers, fitness studios, and providers of online booking tools, when you intentionally direct us to do so or when you use our Services to intentionally interact with third parties.
Aggregated, Anonymized or De-identified Data	We may also disclose aggregated, anonymized, or de-identified information, which cannot reasonably be used to identify you.
Third Party Advertising partners	We may share personal data we collect, including about your usage of the applications and services, with our advertising partners so that they can better target and/ or personalize advertisements displayed within any lululemon service, on another website or any application used by you. Some of our third-party advertising partners act either as joint controllers of your personal data along with lululemon or as independent data controllers, and thus will handle shared data under the terms of their own privacy policies. This means that we provide you with information in this privacy policy, but you should contact of the relevant third party if you want to exercise your data protection rights relating to the data that has been shared. Further information, including how the third party enables you to exercise your data protection rights, and subsequently processes your information, can be found in that third party’s privacy policy. Our third party partners currently include: Meta: Joint Controller: https://www.facebook.com/privacy/policy/ Teads: Joint Controller: https://privacy-policy.teads.com/ Criteo: Joint Controller: https://www.criteo.com/privacy/ eShop World (“ESW”): Joint Controller: https://esw.com/privacy-policy/ Pinterest: Joint Controller: https://policy.pinterest.com/en/privacy-policy TikTok: Joint Controller: https://www.tiktok.com/legal/page/eea/privacy-policy/en Google: Joint Controller: https://policies.google.com/privacy Snapchat: Joint Controller: https://values.snap.com/en-GB/privacy/privacy-policy AWIN: Joint Controller: https://www.awin.com/gb/privacy

If want to find out more about the third parties we may share personal data with, or how to find out more on how they will use your data, please contact us at the details provided in the “Contact Us” section below.

RETENTION OF DATA: HOW LONG DO WE STORE YOUR DATA AND WHERE?

HOW WE PROTECT YOUR PERSONAL DATA?
We have physical, technical and administrative measures in place to help protect personal data from loss, unauthorised access or processing, modification, disclosure, damage, alteration, destruction or other misuse.

Unfortunately, the transmission of information via the internet is not completely secure or private. You understand that any messages or information you send to our websites may be read or intercepted by others. If you have any questions about the security of personal data collected by lululemon contact us HERE.

HOW LONG DO WE KEEP IT FOR?
We retain personal data only for as long as necessary to achieve the purpose for which such personal data was collected, unless a different retention period is required under applicable law. We also retain personal data for as long as you have your account, or as long as is needed to be able to provide the services or products to you, or (in the case of any contact you may have with our Guest Education Centre) for as long as is necessary to provide support-related reporting and trend analysis.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, lululemon may also keep personal data as required, after an account is closed or is no longer necessary to provide services.

Unless otherwise required by applicable law, lululemon will take reasonable steps to destroy or permanently de-identify personal data we hold if such personal data is no longer needed for the purpose for which it was collected.

INTERNATIONAL DATA TRANSFERS

BETWEEN LULULEMON COMPANIES:

As lululemon is a global business with operations and subsidiaries both inside and outside of the UK and EEA, the personal data that we collect may be transferred to and stored or otherwise processed by our holding company, corporate affiliates, subsidiaries, and service providers outside of the UK, Switzerland and the EEA, including (but not limited to) in the United States, Canada or Australia. For a copy of the relevant transfer mechanism that we use to transfer your data (i.e. EU Standard Contractual Clauses), please contact us at [email protected].

TO THIRD PARTIES:
We also transfer personal data to service providers that process personal data for us in the United States, Canada and other locations (as an example, Amazon Web Services process information for us in various data center locations, including those listed at: https://aws.amazon.com/about-aws/global-infrastructure/).

While in another jurisdiction for processing, your personal data may be accessed by the courts, law enforcement, and national security authorities of that jurisdiction. These jurisdictions may not provide levels of data protection that are equivalent to those of your home jurisdiction and may not be considered by the European Commission to offer adequate protections for personal data.

HOW WE TRY TO PROTECT YOUR DATA SO FAR AS POSSIBLE:
We ensure, with the signature of Standard Contractual Clauses adopted by the European Commission, that personal data transferred outside the UK, EEA and Switzerland is maintained with at least the same level of security and protection for the transfer of personal data that is required under applicable law. Where the recipient is located outside the UK, EEA, or Switzerland in a country without an Adequacy Decision, we implement appropriate security safeguards, such as executing Controller to Processor or Controller to Controller EU Standard Contractual Clauses approved by the EU Commission, to ensure adequate security of the data being transferred. You may request a copy of these Standard Contractual Clauses that we use to facilitate this transfer of data by contacting us at [email protected].

DATA SHARING, ADS, & COMMUNICATION OPT-OUTS:

MARKETING COMMUNICATIONS
Upon your consent, we’ll send you marketing messages to keep you aware of what we’re up to and to help you see and find our products and services.

You may opt out of receiving promotional communications from us at any time by following the instructions in those communications or by logging into your online account and changing your communications preferences. In addition, whilst you have the right to withdraw at any time, this does not affect the lawfulness of our processing of your personal data prior to the date that you withdrew your consent.

If you let us know that you don’t want to receive marketing messages, it might take a few days for all our systems to be updated, so it is possible that you still get communications from us while we process your request.

Please note that if you opt out, we will still send you non-promotional communications and you will still continue to receive service communications, such as those about your account or our ongoing business relations like order updates. We need to do this to comply with our contractual commitments with you and sometimes the law.

LOCATION DATA
When you first launch any of our mobile applications that collect precise location information, you will be asked to consent to the application’s collection of this information.
If you initially consent to our collection of this location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. If you do this, our mobile applications, or certain features thereof, may no longer function properly.

MOBILE PUSH NOTIFICATIONS/ALERTS
With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

COOKIES AND SIMILAR TRACKING TECHNOLOGIES
Like many websites, lululemon uses cookies to analyze visits to our websites and emails and help us improve our website, services and marketing campaigns. Most web browsers are set to accept cookies by default.

If you prefer, you can usually set your browser to remove or reject cookies. Please follow your browser’s process for doing so. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites.

We may also allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile applications. These entities may use cookies, pixels, web beacons, device identifiers, and other tracking technologies which collect information about your use of the Services and other websites and applications. This information may be used by lululemon and others to, among other things, analyse and track data, determine the popularity of certain content, deliver advertising and content targeted to your interest on our Services and other websites, and better understand your online activity.

For more information about interest-based ads, or to opt out of having information about your use of the Services used to show ads that are targeted to your interests on other sites and services, please visit WWW.ABOUTADS.INFO/CHOICES.

For advertisements on any third-party platforms, please refer to the particular third-party platform’s privacy policy to learn more about your choices.

YOUR DATA RIGHTS

KNOWING YOUR RIGHTS
Depending on where you reside, you may have the following legal rights relating to your personal data. We’ve set some of these out below and ways that you can exercise them.

• A right to obtain information – You have the right to request information about how we process your personal data.
• A right of access – You have the right to request access to, or a copy of, the personal data we hold and process about you.
• A right of rectification – You have the right to request that we correct or supplement inaccurate or incomplete personal data we process about you. We might ask for evidence from you to show that it is inaccurate.
• A right of erasure – You have the right to request that we delete personal data about you. Please note, we will keep a note of your name linked to your account.
• A right to restriction of processing – You have the right to request that we restrict processing of your personal data, so that we can store such data but not otherwise process it. If you do exercise this right, please note that it won’t prevent us from processing any now information you provide for us after your request!
• A right to data portability – In certain circumstances, you have the right to request that we provide the personal data which you provided to us in a structured, commonly and machine-readable format, and you have the right to transmit used, and machine-readable format, and you have the right to transmit such data to another controller without hindrance from lululemon.
• A right to object to processing – You have the right to request that we stop processing personal data about you.
• A right to revoke your consent – When our processing is based on your consent, you have the right to revoke such consent at any time. For example, when your personal data is processed for email marketing purposes, you have the right to object to such processing at any time by clicking on the “unsubscribe” link at the bottom of such marketing communications.
• The right to file a complaint – whilst we always want to encourage you to get in contact with us first to try and resolve your concerns, you have the right to file a complaint regarding our data protection practices with a supervisory authority.
- • If you’re in the UK, you can contact the Information Commissioners Office. Their details can be found at: https://ico.org.uk/
- • If you’re in the EEA, you can contact your country’s supervisory authority. A list of members and their details can be found at: https://www.edpb.europa.eu/about-edpb/about-edpb/members_en

EXERCISING YOUR RIGHTS
You can submit your data subject requests via our PRIVACY PORTAL or by getting in touch with us via the contact information provided in the “Contact Us” section below.

Upon submission, we may ask you to verify your identity and request type before taking further action on your request. If an authorized agent submits a request on your behalf, please be aware that we may need to contact you to verify your identity and your use of an agent to protect the security of your personal data.

We will not discriminate against you if you choose to exercise your rights.

EXCEPTIONS TO YOUR RIGHTS:
In certain scenarios, your rights set out above may be limited, such as if you ask us to delete information which we are required to hold by law, or is we have a compelling reason to keep it. In the event that we do keep your data, then we will let you know and then only use your information for those limited circumstances. Please be aware that you may be unable to use our sites or access our services if you want us to stop processing your personal data.

THIRD PARTY SITES

Please note that our websites contain links to third-party websites that are not controlled or operated by lululemon. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that lululemon does not accept any responsibility or liability for these policies. Please review these policies before you disclose any personal data when visiting such third-party websites.

We allow our e-commerce partner, U.S. Direct E-Commerce Limited (trading as “ESW”), to directly collect personal information from you for the purposes of facilitating ordering and shipping internationally. If you are shipping to a country supported by ESW, you will navigate away from our Services to a co-branded checkout experience. Please review ESW’s privacy policy. for more information on ESW’s data processing practices.

ADDITIONAL INFORMATION FOR AMBASSADORS

If you are a lululemon ambassador, this section also applies to you. We may collect additional identifiers, such as your passport number and social security number, user-generated content such as product reviews, professional or employment-related information, and other information you provide to us.

We may also collect information about your activity on our intranet or other collaboration platforms via log files, cookies, web beacons, and other tracking technologies. We may collect and use your personal data to manage the ambassador program, such as to conduct pre-participation checks or references, process and payments, and conduct performance reviews. We may disclose your personal data with other users of the Services or the public.

CONTACT US

If you have any questions or enquiries relating to our privacy practices or procedures, you may write to the Privacy Officer via email at [email protected]. You may also direct your questions or comments about this Privacy Policy or our data protection practices to our Privacy Portal.

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